Social media has brought the world so much closer in the last decade or so, and every day sees new improvements to make the various social media apps more and more user-friendly. Technology is a great bridge for that, if done right. If you continue to use this site we will assume that you are happy with it. According to the Pew Research Center, the digital media industry continues to grow, with about 93% … Checkers: The Social Media and Technology Divide Social media also negatively affects a greater proportion of constant checkers than non-constant checkers. People want their social experience to be an immersive picture of who they are, through the good and bad times. “Artificial intelligence is what powers this capability, and it will have a huge impact on the way we work [and play].”. Better Communication With Bots And Similar Technology The strides that social media platforms have made in communications, predominantly between consumers and businesses, is absolutely incredible—but we’re not done yet. Since weapons were first shaped out of raw materials and the ability to make fire was perfected, the unstoppable forward march of technology has had an undeniable impact on human culture and society. Nearly three-quarters of respondents say they rely primarily on older technologies, such as email, phone calls, and texting, to communicate with others at work. For example, companies like SocialCaptain use artificial intelligence to create automated targeted marketing for organizations who subscribe. In just four years, eMarketer projects it will nearly double by 32.7 percent. “The ability for businesses and marketers to communicate and mobilize their networks has never existed like it does today,” Sharon Savariego, founder and CEO of Mobilize told Inc.com. It was a very special time in my career. Here’s what you need to know about the future of social media and how technology plays a role. “We need to begin considering that form of innovation on our jobs and in our companies.”. What does it mean, for example, to be “social” in a virtual world? Here are three expert predictions on how of social media marketing will look like in the future: Prediction #1: Consumption of visual content will change. In this section we consider current thinking about technology in the workplace and the future of work, looking at social media and learning and development in a socially networked age. The technology that powers social media and the gig economy has triggered a remarkable change in the workforce, but it's also caused a degree of isolation. New technological advancements are influencing our world in increasingly apparent ways, from how we pass the time at home, how we connect and communicate via social media and how we approach our work lives. My hope is that this technology morphs and changes. Technological advancements are a huge part of these adjustments in social media as we know it. “We’ve arrived at a place where we are as thoughtful about capturing a personal moment to preserve as we are about carefully curating our Instagram feed,” Jeanne Lewis, CEO of Capsure told Entrepreneur. “This new [conversational] interface finally allows for humans to operate software on their terms; given a best-case scenario, you speak naturally to an intelligent agent, and it will do the job you just asked it to do,” Dennis Mortenson, founders of the bot development firm x.ai who is working on the creation of voice-activated software for social platforms told Falcon.io. As well as this, YouTube has become a huge online community for gamers, with people tuning in to watch fellow gamers stream online in huge numbers. This relatively new phenomenon has also contributed to the rise of professional gamers, who have come to redefine particular aspects of gaming into a mass spectator event and social community through the help of social video sharing networks such as YouTube and Vimeo. and V.R. But chatbots, as we know them, are about to improve. Social Media Today. Why Living An Eco-Friendly Lifestyle Is Beneficial, The Ultimate Guide To Social Media Marketing In 2020, Industrial Hemp Legalization Is Disrupting Major Industries, 6 Reasons Why Franchising Is A Great Idea. What bets are investing moguls now making on the future of media? According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. Biometric Facial Recognition. I’ve long predicted that social media platforms were going to have to change. Social media platforms use algorithms to push certain features on its users, particularly businesses. There are strong examples today of how AI is used to make social media more user-friendly, especially for business. Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in October. Social media is changing at a pace more rapid than many people can keep up with. It can monitor a company’s followers on Instagram, boost productivity, and offer real-time analytics to help companies stay competitive on Instagram. Augmented reality is the future of social media. At the close of 2019, the number of social media users worldwide had hit 3.5 billion. Facial recognition technology is capable of identifying and verifying any individual by simply comparing a live capture or … The strides that social media platforms have made in communications, predominantly between consumers and businesses, is absolutely incredible—but we’re not done yet. In the latest survey, 45 percent say social technologies are v… As more people have access to smartphones and 4G data, the rise of video has continued to gain momentum. Corepics VOF } Shutterstock.com. A look at how digital and social media technology is fast-forwarding a revolution in the media industry. From smartphones to virtual reality, consumer technology is permeating our society at an astonishing rate, and we’re starting to see how this is set to alter the course of our lives forever. The use of chatbots and technology that’s similar will become even more pervasive. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media … “Innovation in the future will be driven by applying a layer of AI to our everyday tasks,” says marketing strategist Mark Schaefer. Pay special attention to algorithms, which is an AI technology used to improve the user experience. The gaming industry has been successfully evolving and advancing year-on-year for the past two decades now, with exciting new advancements in technology, consoles and graphics in constant development for the future. It’s something WeChat in China has already done to great effect. It will be incredibly interesting to see the way these smart home products begin to tie into our everyday lives in the near future. If you are thinking about the future, you might want to start looking into social media strategies for search engines. Social messaging has become a widespread phenomenon in recent years, with many users now favouring social messaging apps to communicate instead of the more ‘traditional’ text messages. At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and “What’s Coming Up Next”. For that reason, we’re likely to see a greater focus of social media platforms that allow you to tell your story and make it easier to find again. Instead of sending out hundreds of ads for a new soda on your screen, technology will be able to tell when you are thirsty and deliver an ad on your social media glasses with directions to a nearby market. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. Social now boasts such an intrinsic connection to our lives; it’s undeniable that technology has had a pivotal influence on social media development. In this case, the social world is being increasingly sculpted, shaped and influenced by the world of consumer technology. More than two in five constant checkers (42 percent) say that political and cultural discussions on social media cause them stress, compared to 33 percent of non-constant checkers. Save my name, email, and website in this browser for the next time I comment. The cannabis industry is huge and it's growing bigger every day. The Impact of Technology on Your Social Media Technology is changing the way that we live our lives. To further expand on that question, this blog displays 3 different topics to predict the future for the year 2030: How mobile technology will have an impact on social media in schools in 2030, how mobile technology will change social media in 2030, and lastly how mobile technology will change the way we look at social media in 2030. Franchising is one of the most common business strategies that many business owners rely on, as it has proven to be adequate when it comes to getting ... © 2020 Bit Rebels. “Unfortunately, development of VR app is not as expensive as its viewing set of instruments/equipment, so we have to wait for more to be affordable,” says Haresh Donga of Addon Solutions, pointing out that this is one of the biggest barriers to VR becoming a part of daily life. Whilst algorithms constantly change, they often favour visual content, and the widespread nature of consumer technology has most certainly contributed to the rise of networks such as Instagram and Snapchat, which are entirely focused on visuals. In the early 2000s, much of that work was focused on what was Web 2.0, collaboration (office 2.0) and the rise of social media. Close your eyes and think about all the social media platforms you’ve used in the past. Whilst smart technology is yet to be adopted on a wide scale at this time, it’s an area which will undoubtedly continue to grow in influence throughout the rest of the decade. The same goes for many AI social media services that are similar. For example, Instagram has recently changed its algorithm to put preference on Instagram Stories and live video. Every year, developers of virtual reality (VR) or augmented reality (AR) technology get closer to permeating this market. What I would like to see is a shift of social media towards being more interactive with people. With data on social media becoming more and more complex, AI in the social media algorithm needs to be adapted. On the surface, it seems the future will be split between social media icons like Facebook, Twitter, and more niche social media sites like Instagram or Snapchat. But it has a ways to go before we see it everywhere. Now and in the future, social media will change for the better thanks to the following technologies: 1. Hoover recently introduced their Wizard Wi-Fi range, which is the UK’s first fully connected kitchen appliance range, as well as the One Touch appliances which feature near-field communication. For that matter, is it even possible to be “social” without a true face-to-face or one-to-one interaction? As smartphones become ever more intrinsic in our lives, there’s a burgeoning trend smart home trend developing, which sees a range of home features becoming functional with our phones. On average, users watched the AR presentations in this app for 14 minutes, which is significant for the industry. Your email address will not be published. It’s clear that the future of social media will predominantly be made up of images and videos, so brands really need to hop on that bandwagon if they are going to keep up. Social media and technology are amplifiers helping them actually do it. After all, what relevance do Snapchat, Instagram, Facebook, Twitter, etc. Before looking towards the future, let’s take a moment to see what the social media landscape looks like currently. “Group communication has gone from a nonchalant, nice-to-have feature that mimicked a digital water-cooler scenario, to absolutely business critical.”. Soon, social media platforms will begin including augmented reality options for videos, images, and more to adapt to the technology. Soon, social media platforms will begin including augmented reality options for videos, images, and more to adapt to the technology. Fast-forward to the future, and we should see global social media usage continue on its upward trajectory. A big part of my work as a digital analyst and anthropologist is to track emerging and disruptive technology trends and study their impact on business and society. 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